MARKETING TASK
Product: "Drift Throw Blanket" (USD 64, free shipping over USD 75), from Lumen Home Goods, a small home-goods brand with 8,000 email subscribers and 12,000 Instagram followers.
Goal: sell 150 blankets in 7 days around a cosy-autumn theme. Budget: USD 500 total (paid ads included). Launch Monday 9 am.
Rules: no discounts above 15%; no claims of "bestseller" or medical benefits; no more than one email per day.
TASK: Produce a seven-day campaign plan: daily theme, channel actions, 3 sample email subject lines, 3 sample Instagram captions, budget split, and how success will be measured each day. Keep the total under 700 words.