CLIENT BRIEF (fictional) - Harbor & Pine Physiotherapy

Harbor & Pine is a 3-clinic physiotherapy group with 14 staff. Their website is 7 years old, loads slowly on mobile, and 70% of new-patient enquiries still come by phone.

Goals: (1) double online appointment requests within 6 months, (2) rank for local searches such as "physiotherapy near me" in their three towns, (3) keep the brand's calm, plain-spoken tone.

Budget: USD 18,000 fixed for design, build and 3 months of local SEO. Not negotiable.
Timeline: launch by 30 November. The clinic closes for 10 days over the holidays.
Constraints: Must integrate with their existing booking software (Cliniko). Patient data must stay compliant with their local health-privacy rules. They do NOT want any promise of guaranteed rankings or guaranteed patient numbers.
Decision makers: the practice owner (Dr. Lena Park) and the operations manager (Tom Reyes). Dr. Park dislikes jargon.

TASK: Write a professional client proposal (max 900 words) with: summary of understanding, scope, timeline, price breakdown that totals exactly USD 18,000, assumptions, risks, and next steps.